The Client : UC Health
The Ask: Comprehensive marketing campaign, brand guide, competitor audit research + presentation

The Challenge - Create campaigns and branding materials that position the hospital as a leading area resource for healthcare and as a preeminent research and teaching facility.

The Process - I had the opportunity to work with the marketing and communications staff at UC Health as a contract freelance designer. In this role I was armed with their impactful “In Science Lives Hope” positioning and access to their library of images. I was charged with using these elements to create impactful campaigns which included billboards, magazine ads and social media. I also had the opportunity to write concept headlines for these campaigns. In addition to the campaign projects, I was also tasked with creating new image libraries for everything from environmental elements to backgrounds and key art for ads. I also had the privilege of helping to develop a brand guide and to perform an audit of leading teaching hospitals. The audit included both independent research and taking the other team members’ research to create a PowerPoint presentation.

The Result - A marriage of bold science imagery and humanistic patient care.