The Client : Nationwide Insurance
The Ask: Social media assets

The Challenge - Rebrand a library of social media assets including posts, banner ads, and email headers to reflect new brand guidelines.

The Process - As a freelance contractor, I am often tasked with seamlessly joining teams in the midst of transitions. Sometimes this transition is because of a rebrand, or influx of work, or loss of staff. I am required to quickly learn an organization’s brand standards, workflow, chain of command, communication styles, and internal file management systems such as file naming, DAM, Asana, Workfront, etc.

For this project, my job was to update the old brand files. The background color, font, and in some cases photography, were updated and reformatted and saved into several file formats. Fitting headlines and cropping images effectively to work with the new strong diagonal was key. Each asset also required the color selection for the new triangular element within the new color palette. So, using a color that worked with the imagery was important.

The Result - Quickly, accurately and with an eye for typography, photography and color, and knowledge of file formats, redo social and digital assets in the Nationwide library.