The Client : Kelley School of Business, Indiana University
The Ask: Annual Report

The Challenge - Modernize an annual report highlighting student, staff, alumni successes, and economic forecast for a highly ranked business school during its 100th year.

The Process - Data visualization, a clear hierarchy using layout principles such as color and typography, and engaging photography made this annual report a successful communication. It was also important to use the fonts and colors specified in the IU branding. I was given a previous report and new copy to begin. With access to the brand guide and photography library, I was able to offer several layout and design solutions for the client to choose from. They chose this design and after several edits and revisions I was able to provide IU with final art for print and electronic distribution.

The Result - An engaging, easy-to-digest report for shareholders, prospective students and faculty that clearly reflected the Institution’s brand.