The Client: Over Fifty Fitness
The Ask: Branding + marketing campaign

The Challenge - Help long-time client reinvent their fitness business in a new marketplace with a new strategy and focus

The Process - I first began working with this client when they opened their pilates studio. After many successful years, this client wanted to transition their business to an online group fitness model. Working with them, and the new online group platform, I researched the marketplace and new target audience and helped them develop a new brand, brand guide, merchandise, fitness manuals and more. After some time, the business opted to leave the group model and edit and tailor the pilates studio to the new fitness concept model. I was able to pivot with the client to the brick and mortar version of this brand to create signage, t-shirts, presentation slides, email headers, stationary, and more.

The Result - A vibrant and energetic brand that reflected the passion of the owner and represented the new target audience.