The Challenge - Quickly create social media concepts for a fast-acting, on-the-go glucose gel for the treatment of low blood sugar and hypoglycemia.

The Process - I was approached to do a quick turnaround project for Transcend Foods for Mother’s Day. The goal was to create social media posts for the portable strawberry and orange glucose packs. I created three versions, each with a slightly different focus and graphic treatments. The first version was focused on the product. For this, I sourced heart-shaped fruit to represent health and placed the product on the imagery and added a Mother’s Day message at the bottom. In the second version the Mother’s Day message is central. I found a “stamp” image of strawberries and oranges which was similar to the graphics on the package and made it a circular repeating pattern. For the third version, the client requested an image with the product as a Mother’s Day bouquet. In order to make the product stand out in the post, I edited two different stock line art files for the stems, leaves, grass and Mother’s Day graphic. The client requested a pink background. Ultimately, this third version was the client’s final selection.

The Result - Explore and present various visual themes to produce social media graphics on a tight deadline and revise according to client feedback.