The Challenge - Create an interactive pdfs for Risk Mitigation, Emerging Markets, and Risk Management to sell products offered by LexisNexis, a global information and analytics company.

The Process - Working with a project manager and copywriter, I designed and produced these downloadable Buyers’ Guides. One hurdle that needed to be conquered was that there was no imagery or specific style assigned to this product. I designed these looks to be modern and techie as well as quick and easy to navigate and digest. To accomplish these design styles I sourced, modified and combined several vector stock images for unique overall looks. Playing with type size, color and style was key to keeping the end user engaged. In the first ebook, there is a Q & A section with jump links to help guide the end user to more information about specific products tailored to their needs. After the documents were created, social media and email graphics were created to support the publications.

The Result - Easy-to-use, modern interactive pdfs and ebooks guiding customers through an overview of products and services and piquing interests to learn more and connect with a sales representative to drive sales.