Client : AvidXChange
Ask: Tradeshow event concept branding

The Challenge - Brainstorm and present concepts for a trade show event for an automated accounting software company that included social media, merchandising, incentives, and booth design.

The Process - When I came on board to work with this team, they had selected to place a pop-a-shot basketball machine in the booth. My concept direction was “Nothing But Net”. I had a lot of fun researching the sports theme and exploring the possibilities for drawing traffic to the booth for the sales team to get leads and customers. I created several visual themes, sourced video clips, prizes, contest ideas, giveaways and wrote copy for the social ads and email. I created layouts for a VIP lounge as well as alternate concepts and designs for the event.

The Result - Solid conceptual work for a corporate B2B trade show.