Over Fifty Fitness is part of a new online subscription fitness platform. For this project, I had the pleasure of working with an existing client from Practice Fitness. The client was looking for a logo, branding elements and templates for the online video platform, as well as key art. We explored several design ideas and directions before settling on this version. We looked at digital and fitness-inspired treatments, as well as a variety of color palettes before ultimately choosing this modern palette with movement and goal symbolism. I added to the branding elements with two patterns, one based on the logo, as well as bold, angular color fields. As the project begins its launch phases, we will be adding more elements to the brand.