The Client : GDIT + EPA
The Ask: Build a brand. Lead campaign branding, creative strategy, and comprehensive marketing communications for a national community engagement initiative. Establish the initiative’s first end-to-end marketing communications process by developing standard operating procedures, building a trusted vendor network, and creating scalable workflows that enable the team to take communications from concept through production and delivery.

This was an extensive endeavor, and this is only a fraction of the work. Projects include:

- Brand for GLO including logo development and brand guide
- Water Hero/Kid Zone mascot, branding and brand elements
- Event collateral ideation and creation including booth activities, banners, tablecloths, banner stands, standees, and selfie squares
- Branded clothing
- Door Hangers
- Yard Signs
- Flyers
- Digital media including newsletters, social media posts, and web page assets
- Youth branding logo and mascot
- Youth activity book including concepts, illustrations, layout and production
- Postcards
- Press releases
- Multi-lingual projects
- Digital holiday cards

What I have enjoyed most about this project has been the opportunity not only to work on creative projects but also to work cross-functionally with other teams. As part of the community engagement team, I was able to work to develop outreach concepts and copy. It’s always great when you can do meaningful work, that is highly creative and collaborative!