The Client : Link Logistics
The Ask: Annual conference event collateral, internal and external event emails, building signage, digital presentation templates, digital white paper templates, social media posts

The Challenge - Pivot from the initial assignment of event asset design, including signs, table tents, email invitations, and more, to aid in a complete rebrand. The scope of the rebrand included building signs, advertising, and PowerPoint presentations, as well.

The Process - This logistics real estate company needed an extra hand in its internal art department to help with an annual event for prospective clients. During the kick-off, the company began exploring and rolling out a new brand. (Original Summit Event concepts are shown here first.) While working on materials the brand evolved and was edited to fit the needs of the company. The visuals evolved from a narrow palette of blue and black with heavy typography and few modular visual elements to a wider range of shapes and color, change in fonts and messaging. Being a part of that evolution was a great learning experience. While I worked on PowerPoint presentations, one pagers, building signs, event signs, emails, and social media posts, I experienced the transition of a rebrand from visual theory and intended strategy to implementation and real-world, real-time problem-solving.

The Result - Work with an internal design department to help implement and problem-solve the efficacy of a new brand in real-time.