The Challenge: Create a print and digital version of an annual report for an organization that hasn’t had one in 40 years. Utilize provided copy, archived and staff photography, and a new branding direction to reintroduce an organization. Source supplemental stock imagery. Create infographics based on provided statistics. Manage project from concept to completion.

The Process: The first task was to meet with the newly formed communications team to review project parameters, including timelines and goals. When we began this report the Foundation was still in the process of redefining their brand and strategy with another external agency that works exclusively with non-profit entities. Once the agency established the look of the website and the color palette, I was able to pull ideas from that and present several solutions. My charge was to interpret what the agency had provided thus far and create a visual footprint to kick-off the marketing assets. Although challenging, this provided a lot of room for creativity, exploration and collaboration. Other challenges presented were working within the circle frames to achieve good photo cropping, sourcing appropriate stock imagery, creating custom infographics, adding jump links and website links as well as managing printing and delivery.

The Result: The first printed, paginated interpretation of a renewed brand that outlines the organization’s mission as well as its revised strategy, new internal structure and finances. This report was very well received within the Foundation.